the sagga story

Our Roots - A Coffee Odyssey 

Nurtured amidst the lush fields of a coffee plantation, my fondest childhood memories are intertwined with the sight of my parents graciously offering a packet of our finely crafted coffee powder to every guest who graced our home. We shared this special coffee with friends and family residing far and wide, and it invariably led to heartwarming tales of appreciation. The beguiling aroma and the exquisite taste of our coffee left a lasting impression.

As time marched forward, I realized my calling was to share this exceptional coffee with millions of coffee connoisseurs across the globe. This revelation birthed a coffee brand deeply rooted in the ethos of the farm-to-cup journey, within the heartland of coffee itself. Thus, Sagga was born, a name derived from the Sanskrit word meaning "Heaven." Our mission is simple: to deliver a heavenly experience in every cup we brew.

In homage to our coffee-growing heritage, we proudly source all our coffee directly from the dedicated farmers of Coorg and Chikmagalur. It is with immense pride that we present to you our unwavering commitment to quality and the enduring legacy of coffee from our beloved land.

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Vision: At Sagga Coffee, our vision is to become world's largest farmer-centric coffee brand, distinguished not only by the exceptional quality of our coffee but also by our unwavering commitment to community. We envision a thriving network of coffee growers, their lives uplifted through fair trade, ethical partnerships, and sustainable farming methods

We envision a global community of coffee lovers who choose Sagga Coffee  for its rich, flavorful brew and also for the positive impact it has on the lives of coffee farmers and mother earth.

 

Mission: As we pursue our goal to be the largest farmer-centric coffee brand, we remain resolute in our mission to lead the coffee industry toward a more ethical, sustainable, and farmer-centric future.